paid distribution
Planning model. Paid and social metrics are planning data. Treat them as directional until source sync is connected.
Paid spend
$24,518
Paid impressions
1.8M
Engagement rate
9.90%
Follower growth
+1,341
paid signal bench
Lakeside HVAC. Window Apr 20 to May 19 across 3 active platforms. Spend $24,518, 1,827,914 impressions, 58,267 clicks, 3,147 conversions, CTR 3.2 percent, CPA $8.
May 19Spend by platform
Spend across active paid platforms chart with 30 data points. Minimum 595.84 dollars, maximum 969.26 dollars, latest 932.32 dollars.
paid distribution
acquisition mix
audience share
trend visualization
Impressions, engagement, and audience movement.
Y-axis: Impressions
Jan 28 129.9K impressions / 7.4K engagements
audience ledger
11.8K total
+503 followers / 2.73% engagement
6,674
+426 followers / 5.38% engagement
2,711
+171 followers / 3.79% engagement
1,337
TikTok
+208 followers / 9.61% engagement
673
X
+33 followers / 1.43% engagement
400
social monthlies
Posts, reach, clicks, video, and growth.
| Month | Posts | Impressions | Reach | Engagements | Link clicks | Video views | Growth |
|---|---|---|---|---|---|---|---|
| Aug 2025 | 52 | 90.6K | 52.9K | 4.3K | 1,263 | 24.4K | +224 |
| Sep 2025Fall furnace tune-up campaign | 43 | 110.7K | 61.3K | 6.1K | 1,283 | 42.3K | +241 |
| Oct 2025Heating season demand spike | 40 | 104.9K | 61.6K | 6.2K | 1,115 | 29.6K | +244 |
| Nov 2025Emergency heating repair push | 46 | 104.3K | 62.4K | 4.6K | 1,506 | 29.1K | +288 |
| Dec 2025Year-end equipment financing | 49 | 121.4K | 71.4K | 5.2K | 1,717 | 23.5K | +278 |
| Jan 2026New-year indoor air-quality push | 45 | 129.9K | 74.5K | 7.4K | 1,313 | 43.9K | +290 |
media systems
Spend
$11,164
Impressions
620.2K
Clicks
35,122
Engagement
7.89%
CPA
$5
Spend
$7,667
Impressions
638.9K
Clicks
13,125
Engagement
9.18%
CPA
$14
Spend
$5,688
Impressions
568.8K
Clicks
10,020
Engagement
12.92%
CPA
$18
paid acquisition
| Campaign | Spend | Clicks | Conversions | CPL |
|---|---|---|---|---|
| Home services emergency search | $2,952 | 703 | 27 | $109.33 |
| Green Bay near-me campaign | $3,813 | 778 | 27 | $141.22 |
| Brand protection | $4,674 | 835 | 27 | $173.11 |
| Retargeting visitors | $5,535 | 879 | 25 | $221.40 |
| Competitor conquest | $6,396 | 914 | 24 | $266.50 |