paid distribution
Planning model. Paid and social metrics are planning data. Treat them as directional until source sync is connected.
Paid spend
$9,283
Paid impressions
693.3K
Engagement rate
10.16%
Follower growth
+740
paid signal bench
BrightPath Legal. Window Apr 20 to May 19 across 3 active platforms. Spend $9,283, 693,344 impressions, 22,516 clicks, 1,218 conversions, CTR 3.2 percent, CPA $8.
May 19Spend by platform
Spend across active paid platforms chart with 30 data points. Minimum 227.95 dollars, maximum 377.22 dollars, latest 370.72 dollars.
paid distribution
acquisition mix
audience share
trend visualization
Impressions, engagement, and audience movement.
Y-axis: Impressions
Jan 28 69.9K impressions / 2.9K engagements
audience ledger
6.3K total
+127 followers / 2.52% engagement
2,050
+265 followers / 4.47% engagement
1,993
+177 followers / 5.50% engagement
1,301
X
+54 followers / 2.06% engagement
607
TikTok
+117 followers / 7.47% engagement
395
social monthlies
Posts, reach, clicks, video, and growth.
| Month | Posts | Impressions | Reach | Engagements | Link clicks | Video views | Growth |
|---|---|---|---|---|---|---|---|
| Aug 2025 | 41 | 56.1K | 29K | 3.2K | 873 | 12.2K | +126 |
| Sep 2025Estate-planning awareness campaign | 46 | 56K | 31.7K | 2.9K | 1,287 | 8.5K | +131 |
| Oct 2025 | 40 | 58.7K | 34.1K | 2.8K | 884 | 15K | +134 |
| Nov 2025Personal-injury intake push | 39 | 69.6K | 39.5K | 3K | 942 | 22.9K | +144 |
| Dec 2025Year-end retainer promo | 33 | 68K | 37.1K | 2.6K | 1,515 | 17.7K | +152 |
| Jan 2026New-year legal checkup push | 37 | 69.9K | 37.9K | 2.9K | 697 | 16.4K | +179 |
media systems
Spend
$4,194
Impressions
233K
Clicks
13,534
Engagement
8.06%
CPA
$5
Spend
$2,911
Impressions
242.6K
Clicks
5,022
Engagement
9.53%
CPA
$14
Spend
$2,177
Impressions
217.7K
Clicks
3,960
Engagement
13.12%
CPA
$18
paid acquisition
| Campaign | Spend | Clicks | Conversions | CPL |
|---|---|---|---|---|
| Legal emergency search | $1,104 | 263 | 10 | $110.40 |
| Des Moines near-me campaign | $1,426 | 291 | 10 | $142.60 |
| Brand protection | $1,748 | 312 | 10 | $174.80 |
| Retargeting visitors | $2,070 | 329 | 10 | $207.00 |
| Competitor conquest | $2,392 | 342 | 9 | $265.78 |