FLUXNINE LABS report
BrightPath Legal
Des Moines, IA summary for May 2026
FLUXNINE LABS
Published May 19, 2026
/share/brightpath-legal-may-2026
Leads are down 11.6%. Prioritize conversion recovery.
Sessions
6,600
+4.7% vs previous period
Conversions
85
-22.7% vs previous period
Qualified calls
113
-0.9% vs previous period
Cost per lead
$44.53
+18.1% vs previous period
Wins
- 113 qualified calls attributed to marketing.
- Website conversion rate finished at 1.29%.
- Legal emergency search led paid efficiency at $110.40 per conversion.
Risks
- CPL rose 18.1%. Review budget pacing.
Next steps
- Review search terms and landing-page intent for high-spend campaigns.
- Audit missed-call windows before the next client check-in.
- Use the share link instead of a static monthly spreadsheet.