paid distribution
Planning model. Paid and social metrics are planning data. Treat them as directional until source sync is connected.
Paid spend
$18,517
Paid impressions
1.4M
Engagement rate
10.03%
Follower growth
+1,433
paid signal bench
Summit Roofing Co.. Window Apr 20 to May 19 across 3 active platforms. Spend $18,517, 1,381,558 impressions, 45,242 clicks, 2,495 conversions, CTR 3.3 percent, CPA $7.
May 19Spend by platform
Spend across active paid platforms chart with 30 data points. Minimum 477.91 dollars, maximum 712.95 dollars, latest 697.23 dollars.
paid distribution
acquisition mix
audience share
trend visualization
Impressions, engagement, and audience movement.
Y-axis: Impressions
Jan 28 163.2K impressions / 9.7K engagements
audience ledger
11.4K total
+413 followers / 2.76% engagement
5,670
+463 followers / 6.96% engagement
3,149
+153 followers / 2.95% engagement
1,164
TikTok
+352 followers / 8.66% engagement
907
X
+52 followers / 2.02% engagement
470
social monthlies
Posts, reach, clicks, video, and growth.
| Month | Posts | Impressions | Reach | Engagements | Link clicks | Video views | Growth |
|---|---|---|---|---|---|---|---|
| Aug 2025 | 54 | 121.3K | 69.3K | 6.6K | 1,074 | 35.2K | +217 |
| Sep 2025Fall storm-damage inspection push | 51 | 116K | 62.1K | 5.7K | 1,552 | 29.7K | +260 |
| Oct 2025 | 50 | 106.3K | 56.6K | 6K | 1,243 | 60.5K | +284 |
| Nov 2025Winter prep / ice-dam campaign | 54 | 105.4K | 60.2K | 6.7K | 1,059 | 25.9K | +297 |
| Dec 2025Year-end financing promo | 50 | 126.3K | 67.2K | 7.1K | 1,353 | 54.2K | +256 |
| Jan 2026New-year roof tune-up push | 61 | 163.2K | 90.8K | 9.7K | 1,771 | 72.6K | +336 |
media systems
Spend
$8,399
Impressions
466.6K
Clicks
27,623
Engagement
7.92%
CPA
$5
Spend
$5,810
Impressions
484.2K
Clicks
9,886
Engagement
9.26%
CPA
$14
Spend
$4,307
Impressions
430.7K
Clicks
7,733
Engagement
13.19%
CPA
$17
paid acquisition
| Campaign | Spend | Clicks | Conversions | CPL |
|---|---|---|---|---|
| Roofing emergency search | $2,220 | 529 | 20 | $111.00 |
| Madison near-me campaign | $2,867.5 | 585 | 20 | $143.38 |
| Brand protection | $3,515 | 628 | 20 | $175.75 |
| Retargeting visitors | $4,162.5 | 661 | 19 | $219.08 |
| Competitor conquest | $4,810 | 687 | 18 | $267.22 |