FLUXNINE LABS report
Summit Roofing Co.
Madison, WI summary for May 2026
FLUXNINE LABS
Published May 19, 2026
/share/summit-roofing-may-2026
Leads are up 10.4%. Spend stayed on plan.
Sessions
11,434
+20.6% vs previous period
Conversions
124
+15.9% vs previous period
Qualified calls
110
+4.8% vs previous period
Cost per lead
$74.25
-8.7% vs previous period
Wins
- 110 qualified calls attributed to marketing.
- Website conversion rate finished at 1.08%.
- Roofing emergency search led paid efficiency at $111.00 per conversion.
Risks
- Missed calls rose 20%. Campaign ROI may be undercounted.
Next steps
- Review search terms and landing-page intent for high-spend campaigns.
- Audit missed-call windows before the next client check-in.
- Use the share link instead of a static monthly spreadsheet.